Developed and managed reporting dashboards for multiple clients to provide a holistic view of the key KPIs for reporting marketing data across various channels and reducing the in-house post campaign analysis time by 50%.
Scoping new products to fully utilize clients' campaigns' data, such as building performance predictor to accurately determine the upper and lower funnel performance parameters and saving 20% cost on media planning and activation.
Developed and scheduled data pieplines to save third party reliance for ingesting marketing performance data from various platforms economizing on cost by 4k$/month
